Hillside Goods | Importing & distributing the best of international F&B in Israel

Importing and distributing leading F&B brands in Israel

Bringing category-leading F&B brands to the Israeli market as their exclusive distributor. Driving international growth for our suppliers, with the ease of serving their local market.

ABOUT HILLSIDE GOODS

Importing and distributing leading global brands to the Israeli market

Hillside Goods is an Israeli importer and distributor of international packaged food and drink. We hold exclusive Israeli distribution rights for a growing portfolio of international brands and take full commercial ownership of their products from factory gate to retail shelf.

We purchase ExWorks, ship, hold stock in a temperature-controlled warehouse facility, manage labelling and regulatory compliance in-house, and sell directly to Israeli retail, wholesale, specialty and foodservice accounts. Our suppliers deal with a single counterparty running the entire Israeli operation.

Our role is to build brands in Israel over the long term. We combine Israeli market execution with the communication standards expected by international brand owners - protecting brand equity, positioning products correctly, and developing sustainable growth across relevant channels.

CAPABILITIES

End-to-End Market Execution

Commercial Strategy & Business Case

Every brand we onboard is backed by a rigorous business case and a tailored thesis for long-term product-market fit.

Positioning Thesis: We conduct extremely detailed category reviews to identify white space, define pricing architecture, and build a localized positioning strategy.

Merchandising Strategy: We map the exact account-by-account ranging approach required to drive categorical value for our retail partners.

Seamless Purchasing & International Logistics

Frictionless financial operations combined with a fully traceable global supply chain.

Principal Purchasing: We purchase products ex-works on our own account. Forecasting, ordering, and payments are handled centrally, ensuring predictable lead times.

Global Freight: Seamless management of sea and air freight, customs clearance at Israeli ports, and full traceability from the supplier's gate to receipt in Israel.

Regulatory Compliance & Localisation

We navigate Israel’s complex regulatory landscape in-house, ensuring rapid, fully compliant market entry.

Import Approvals: Ministry of Health and Ministry of Agriculture (Organic) licensing and ongoing product approvals are managed centrally.

Hebrew Localisation: Over-labelling is designed in-house and applied locally, meeting all statutory regulations while preserving the brand's original visual identity.

Kosher Coordination: Direct relationships with international authorities and the Chief Rabbinate of Israel to localise existing certifications or guide the local process.

Warehousing & Domestic Distribution

Logistics chain built for volume, reliability, and nationwide reach.

Nationwide Reach: Facilities including ambient and temperature-controlled storage, fully accredited to ISO 9001 and Israeli Standard 1145.

Inventory Control: Inventory managed strictly against forecast, providing real-time stock visibility and seamless inland transport to retail distribution centres.

Retail Execution & Marketing

Targeted distribution and in-market demand generation that meets consumers in target segments, where they are.

Channel Execution: Strategic placement across modern trade, specialty health, and national sub-distribution networks to guarantee robust shelf presence.

In-Market Demand: In-house Hebrew creative capabilities for physical and digital assets. We deploy bespoke ATL and BTL campaigns tailored to each brand's optimal demographic.

OUR APPROACH

Local ownership. International standards.

Israel presents a compelling growth opportunity for international brands, though it can be complex to serve: local regulation, labelling requirements, Kosher Certification, local logistics and payment terms, and a different retail landscape.

Hillside Goods is built to make the Israeli market straightforward for our F&B suppliers. Israel should feel as close as possible to serving a well-managed domestic customer, while the brand is built locally with the care, positioning and long-term focus it deserves.

We take full ownership of the Israeli market, and the product itself. Purchasing, importation, regulatory localisation, merchandising, warehousing, sales, distribution and account development. Our suppliers do not need to navigate the market from a distance.

We carefully select brands which will be relevant in Israel in the long-term, and form agreements with our suppliers that reflect that. With this view, we’re focused on brand equity, positioning, and the right strategy per brand.